The DAT Primer - Not all Crypto Treasury Companies are Created EqualHow to evaluate Crypto Treasury Companies and why we think Bitmine Immersion Technologies could be a 10x bet.
Good morning my tasty friends, I hope you’re all having a wonderful start to your weekend. The pain continues. BTC -6% and ETH -7% this week, with BTC hitting an intra-day low of 81k on Friday, just shy of the 80.5k level from November. 75k is the April tariff low, while 58K is the 200W moving average. Thanks for reading! Subscribe for free to receive new posts and support my work. The catalyst for the recent move, and subsequent cross-asset volatility (see silver -30% Friday), is news of Trump picking Kevin Warsh to lead the Fed. Warsh is seen as the most hawkish of potential candidates, meaning he’s viewed as less likely to make the money printer go brr, and this was enough to reset some of the one way positioning we’ve seen as we end the month. - I think this is just noise. If anything, Warsh’s commentary/views on bitcoin and crypto are very bullish in my opinion. For now, BTC needs to reclaim $91k and ETH needs to get back above $3,100 before there’s any change in the short-term trend. Until then, patience. This week, we’re exploring Digital Asset Treasury Companies (DATs) and where we think there could be an opportunity among the now +200 in the market. The world of DATsIf you’re not familiar with the rise of DATs this cycle, A Digital Asset Treasury is a public company that exists for the sole purpose of buying crypto assets and in most cases, doing something with the assets to generate outsized returns. These aren’t companies that just own some Bitcoin on their balance sheet (like TSLA), but instead are akin to a crypto investment fund with an active management component; a crypto treasury, operating company, and venture capital arm rolled into one. Why do they exist?Investor demand for DATs exists for a few reasons, but it’s primarily due to their embedded leverage and accessibility. During bull markets, DATs are structured to outperform the underlying crypto they hold due to leverage. This is their edge, and it’s commonly referred to as the “capital markets flywheel.” To better understand this, the key metric to know is NAV or Net Asset Value, which is the value of the crypto the company holds (minus debt, plus cash) per share. E.g., If a company owns $1B of BTC, and has 100M shares its NAV = $10/share. In bull markets, the stock of a DAT can trade at a premium to the value of the crypto it holds. This creates an opportunity for the company to issue convertible debt or more shares at a premium, and then buy more crypto with the proceeds.
This is dilutive to existing shareholders, but ultimately they don’t care as it increases crypto per share through a practice known as accretive dilution. Investors have more crypto per share even if they now own a smaller % of the company. Strategy (MSTR) in 2024 is a great example of this at work. Bitcoin increased 150% while MSTR shares were up 350% at the peak. That 200% alpha came from the “capital markets flywheel” where MSTR issued shares at a premium to buy more bitcoin and increased their BTC per share by 25% through the process. Where does demand come from?Most investors can easily buy spot crypto or an ETF, or trade futures/perps if they want leverage, so who is buying these companies? What justifies paying a premium to own shares in something that’s effectively just leveraged crypto exposure? A few reasons have historically justified investing: Given the crypto market still lacks regulatory clarity, some large institutional investors face restrictions on directly holding crypto and DATs offered a workaround. If you can’t easily buy/custody crypto then buying a company that buys/custodies crypto is the next best thing. DATs are also easily accessible in traditional brokerage accounts, where they’re margin-eligible, with liquid options markets. This is attractive, given there’s no margin and no options on spot crypto in the U.S. today. Additionally, DATs (like those holding ETH) can generate yield through staking, this presents an opportunity for yield generation in the absence of a staked ETH ETF. - Though staked ETH funds are launching. Ultimately though, you’re likely only willing to a premium to NAV if you believe the company can grow crypto per share aggressively and continue to issues shares at higher premiums. Similar to paying a high P/E multiple for a company’s future earnings growth. Where are we today?No doubt, enthusiasm has waned, but it doesn’t mean there aren’t opportunities or the sector is dead. Bitmine (BMNR) is especially interesting to us. - More on that in the next section. Presently, DATs face headwinds. For starters, we’re not in an environment where these companies are likely to outperform. The “fly wheel” really only works when prices are rising rapidly and crypto is in play and we’re not seeing that now. Remember leverage is a double edged sword, NAV premiums have collapsed and in the current environment and investors are increasingly cautious of dilution risk. Plus, there’s been an overcrowding in the industry with more than 200 DATs launching amid increasing competition from ETF products. It’s never been easier for investors to get access to crypto compared to when MSTR first started buying BTC in 2020, so there arguably less of a need for crypto with a corporate wrapper. But what if the corporate has defined a strategy to generating excess returns? The Ethereum Empire: A Deep Dive Into BitMine Immersion Technologies ($BMNR)Author: danisonchain Disclaimer: This is not financial advice. The author may hold positions in securities mentioned. Do your own research and consult with a financial advisor before making any investment decisions. The SetupEnter BitMine Immersion Technologies (NYSE: BMNR) the Ethereum equivalent of Michael Saylor’s Strategy ($MSTR), except with arguably better timing, a yield-generating staking infrastructure, and the audacity to position itself as the bridge between traditional consumer finance and the Ethereum ecosystem. BitMine didn’t start as an Ethereum treasury company. It was a small-cap Bitcoin miner with immersion cooling facilities that traded at a perpetual discount to net asset value Then Tom Lee showed up. In June 2025, BitMine announced a $250 million private placement led by well known crypto investors: Founders Fund (Peter Thiel), Pantera, Kraken, Galaxy Digital, DCG, and Lee himself. The deal came with a new chairman (Lee), a new strategy (aggressive ETH accumulation), and a new identity. Since then, BitMine has transformed into something unprecedented: the largest publicly-traded Ethereum treasury in the world, holding over 4.24 million ETH worth approximately $12.3 billion at current prices. That’s 3.52% of Ethereum’s total supply, with a stated goal of reaching 5% of ETH supply. For context, this makes BitMine the second-largest crypto treasury company globally, trailing only Strategy’s Bitcoin holdings. But while Saylor has been accumulating BTC for years, Lee built this war chest in roughly seven months. Current Holdings (as of January 26, 2026):
The Model - Cash, Crypto & MoonshotsBitMine isn’t just a passive ETH holder sitting around waiting for number to go up. The company operates a surprisingly thoughtful three-pronged business model: 1. ETH Treasury Operations (The foundation)The core thesis is simple: ETH is undervalued, institutions will eventually pile in, and owning a significant chunk of the supply creates both scarcity and strategic positioning. BitMine continuously accumulates ETH through equity raises, essentially acting as a publicly-traded Ethereum accumulation vehicle. The company has executed this quickly. From its first treasury purchase in early June 2025 to owning 3.5% of all Ethereum by January 2026, BitMine has become the single largest “fresh money” buyer of ETH in the market. 2. MAVAN Staking Infrastructure (The Yield Machine)Here’s where it gets interesting. BitMine is launching MAVAN (Made-in-America Validator Network) in Q1 2026 a proprietary staking infrastructure that will allow the company to stake its massive ETH holdings and generate protocol-level yield. As of late January 2026, BitMine has already staked over 2 million ETH (~$5.7 billion) through third-party providers as a pilot program. The numbers are staggering: at the current CESR (Composite Ethereum Staking Rate) of 2.81%, fully staked holdings would generate $374 million annually or roughly $1 million per day in staking revenue. This transforms BitMine from a pure price appreciation play into something closer to a yield-bearing infrastructure company. It’s the difference between owning gold bars in a vault and owning gold bars that pay you 3% annually just for existing. 3. Moonshots Portfolio (Asymmetric Upside w/ Optionality)BitMine’s $200 million investment in Beast Industries (MrBeast’s media empire) signals a willingness to deploy capital into high-beta opportunities beyond pure ETH accumulation. Combined with their Eightco stake, this “moonshots” bucket represents strategic bets on the application layer of crypto. The Beast deal is particularly fascinating. MrBeast operates one of the largest creator ecosystems on Earth, with massive Gen Z and Gen Alpha reach. For BitMine, this isn’t just a financial bet it’s a narrative positioning play that associates the company with mainstream cultural relevance rather than crypto-bro insularity. Financial Analysis: The Numbers Behind the NarrativeFiscal Year 2025 Results
Current Valuation Metrics (as of late January 2026)
That last number is crucial. BitMine is currently trading below the value of its underlying crypto holdings. This is unusual for DAT companies, which often trade at premiums (Strategy has historically traded at 1.5-2x+ its Bitcoin NAV during bull markets). The Financing ModelBitMine funds ETH accumulation through equity issuance, not debt. This is both a feature and a bug: The Good: No bankruptcy risk. Unlike leveraged strategies, BitMine can’t be margin-called or forced to liquidate holdings. The company has zero significant debt obligations. The Bad: Continuous dilution. Every equity raise increases shares outstanding, potentially diluting existing shareholders even as total ETH holdings grow. The share count has expanded dramatically since the strategy began. The Beast Industries Bet: Why BitMine Just Paid $200 Million for a Piece of the MrBeast EmpireThis deal deserves its own section because it represents something genuinely novel: the world’s largest Ethereum treasury company making a significant equity investment in the world’s largest creator economy platform. Let’s unpack why this isn’t as crazy as it sounds. The Deal StructureOn January 15, 2026, BitMine announced a $200 million equity investment in Beast Industries, the holding company behind Jimmy “MrBeast” Donaldson’s sprawling empire. The deal closed on January 19, 2026, and BitMine now carries this stake at cost in its “moonshots” portfolio. For context, $200 million represents roughly 1.5% of BitMine’s total treasury meaningful but not bet-the-company. Tom Lee has explicitly called this a “no-brainer” and predicted it could return “10x.” What Is Beast Industries, Actually?Beast Industries isn’t just a YouTube channel with a corporate wrapper. It’s a fully-integrated media and consumer products conglomerate that would make traditional CPG executives weep with envy. The Numbers:
The Business Lines:
The Counterintuitive Economics: Here’s what makes Beast Industries fascinating: the media business loses money (roughly $80 million in 2024), but it functions as the world’s most effective marketing machine for Feastables and future product lines.MrBeast has essentially built a flywheel where viral content drives retail sales, which funds more viral content. The $3-4 million per video isn’t a cost center it’s customer acquisition expense with 107 billion lifetime views as the return. Why Does This Make Sense for BitMine?Tom Lee’s rationale, articulated across multiple interviews and the shareholder meeting, comes down to three interconnected theses: 1. Distribution as Infrastructure Lee views MrBeast’s audience 460 million subscribers, heavily weighted toward Gen Z, Gen Alpha, and Millennials as a distribution channel for Ethereum-native products. His exact quote: “It’s our view that Ethereum, which is a smart contract platform, is the future of finance, where digitalization of not only dollars but stocks and equities is going to take place. Over time, that really blurs what is a service versus what’s digital money. And that’s where a collaboration and investment into Beast Industries makes sense.” Translation: If you believe tokenized assets, stablecoins, and DeFi are the future of finance, you need a way to reach the next generation of users. Traditional finance reaches them through banks and brokerages. Crypto needs a different on-ramp. MrBeast is that on-ramp. 2. The MrBeast Financial Angle In October 2025, Beast Industries filed a trademark application for “MrBeast Financial,” listing services including cryptocurrency exchange platforms and consumer lending. Beast Industries CEO Jeff Housenbold has explicitly stated plans to “incorporate DeFi into our upcoming financial services platform.” This isn’t hypothetical. Beast Industries is building financial products, and those products could run on Ethereum infrastructure. BitMine’s investment positions them as a potential back-end partner, sponsor, or technology provider. 3. The Narrative Multiplier Let’s be honest: crypto has a brand problem with mainstream audiences. MrBeast does not. By associating with one of the most trusted and beloved creators among younger demographics, BitMine gains credibility by proximity. The investment was announced at BitMine’s shareholder meeting at the Wynn Las Vegas. It immediately generated coverage in CNBC, Bloomberg, Yahoo Finance, and dozens of crypto outlets. That’s not an accident it’s marketing arbitrage. Bottom Line on Beast IndustriesThe Beast Industries investment is either Tom Lee’s most brilliant move or an expensive distraction from the core Ethereum thesis. The bull case is compelling: unparalleled distribution to the demographic that will define the next generation of financial services, a company with real revenue growing 100%+ annually, and optionality on DeFi/tokenization initiatives that could create genuine synergies. The bear case is also real: key-man risk, execution uncertainty, illiquidity, and the possibility that this is just a $200 million marketing stunt dressed up as strategy. My read: It’s a calculated bet that makes more sense than it appears on the surface. At 1.5% of treasury, it’s sized appropriately big enough to matter if it works, small enough to survive if it doesn’t. And the strategic logic (distribution + DeFi integration + narrative value) is at least coherent, even if unproven. If you’re bullish on BMNR, the Beast deal is gravy. If you’re bearish, it’s a symptom of mission creep. Either way, it’s worth understanding deeply because it reveals how Lee thinks about building long-term value beyond simple ETH accumulation. Summary on BMNRBitMine Immersion Technologies is not a normal investment. It’s a highly leveraged, concentrated bet on Ethereum’s long-term value proposition, packaged as a public equity with crypto-native characteristics. For whom does this make sense? If you believe:
Then BMNR offers something unique: publicly-traded, institutionally-backed, yield-generating Ethereum exposure trading below NAV. For whom is this a disaster waiting to happen? If you believe:
Then stay away. This is not a “set it and forget it” investment. It requires conviction, attention, and risk tolerance. Social: Crypto trade ideas and more content on YouTube. Follow us on X. Disclaimer: None of this is to be deemed legal or financial advice of any kind and are solely the opinions of the authors. tastycrypto is provided by tasty Software Solutions, LLC. tasty Software Solutions, LLC is a separate but affiliate company of tastylive, Inc. and tastytrade, Inc. Neither tastylive, Inc. nor tastytrade, Inc. are responsible for the products or services provided by tasty Software Solutions, LLC. Cryptocurrency trading is not suitable for all investors. Sources
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